Proper cleansing is the first and one of the most important steps in a daily skincare routine. It should be part of both your morning and evening care.
Morning vs. evening cleansing
In the morning, cleansing helps remove dead skin cells, oil and sweat that have accumulated overnight. A simple cleanse followed by toning is usually enough.
In the evening, cleansing needs to remove makeup, oil, dust and impurities that have collected on the skin throughout the day. The skin should be washed thoroughly and then toned.
Why does cleansing matter?
When skin is not cleansed properly, it may become oilier in the T-zone, look dull and be more prone to clogged pores and inflammation.
Cleansing also prepares the skin for the next steps in your routine, including serums and creams.
Step 1: Cleanse gently
If you wear makeup, water alone may not be enough to remove all residue. Use a product specifically designed for facial cleansing.
In the evening, start with a facial cleanser formulated with gentle cleansing agents and a suitable pH. Use lukewarm water, as very hot or very cold water may put unnecessary stress on the skin.
Body wash or shower gel should not be used as a facial cleanser because the formulas, pH and concentration of cleansing agents are different.

VITAMIN B3 Gentle Facial Foam Wash
17,99 €
A gentle daily cleansing foam that effectively removes impurities without drying the skin, leaving it clean, hydrated and comfortable.
Step 2: Follow with a toner
After cleansing, use a facial toner to help remove any remaining traces of makeup or impurities, support the skin’s pH balance and tone the skin.
Toner does not need to be rinsed off and can also be used on the neck and décolleté.

Cleansing Face Tonic
9,34 €
A gentle daily toner that removes remaining impurities and traces of makeup while helping maintain the skin’s natural balance, hydration and comfort.
STEP 3: Choose cleansing products for your skin
When choosing cleansers, consider both your skin type and your current skin condition.
For sensitive skin, gentle foaming cleansers can be a good option. The drier the skin, the gentler the cleansing should be.
It is also useful to look for supportive ingredients in cleansing products, such as moisturising ingredients and niacinamide, and to avoid alcohol if your skin is prone to dryness or sensitivity.
Keep your cleansing routine simple
A good cleansing routine doesn’t need to be complicated. Start with a gentle cleanser, follow with toner, then continue with the rest of your skincare routine.
CLEANSE → TONE → SERUM → MOISTURISE
